Romance Is Dead! Protect Your Romantic Memories
Tuesday, February 14th, 2012Forget poring over a love letter this Valentines Day trying to identify the handwriting, says survey findings. Forget choosing the perfect red rose at the florist. You can even forget identifying a blind date by the rolled-up newspaper they’re holding under the station clock.
Recent research commissioned by Mozy, the world’s most trusted provider of data protection and availability for consumers and businesses, uncovered a dying trend for romance in the UK as new technology is vanquishing many of our traditional romantic gestures.
Don’t expect to receive a scented handwritten note from a secret admirer this Valentine’s Day, as over a third of Brits no longer hand write letters, with 18 per cent no longer writing love letters at all.
Mozy’s research revealed that 21st Century lovers are no longer left with much to cling to as physical tokens of affection increasingly give way to cyber versions, which are harder to preserve over time.
Remember those halcyon days, when making a mix tape of moody melodies was the ultimate way to signal your feelings for a sweetheart? Well, 34 per cent of us no longer bother.
What about printing out photos of loved ones to create a photo album of memorable moments? Forget it! 24 per cent of those surveyed by Mozy no longer entertain the idea.
And just how has technology impacted on our present giving over this romantic holiday? 17 per cent of us no longer make the effort to buy flowers from a florist, preferring to rely on the internet instead.
The demise of paper mail has heralded the swan song for this most intimate of Valentine’s Day acts. Love letters truly played their part in the past, existing as the long-treasured link to first love and long distance romances.
Claire Galbois-Alcaix of online backup company Mozy, which carried out the survey of 3,000 consumers across the UK, said: “In the past, Valentine’s mementoes were things like dried roses, scented love letters and photographs of your loved one that could be stored away in tissue paper and shoe boxes to be returned to and looked over with fond memories. Now, with social media, text messages and email, technology has changed the way Brits express themselves, choosing Facebook photo albums over the printed variety, an email over a handwritten love letter, and a playlist over a mix tape.
“If you’re not careful, these mementoes can become transient and lost forever with a phone upgrade, a computer crash or simple theft. To make sure that your memories are there for years to come, it’s a good idea to ensure everything is securely backed up online, so it can be accessed anywhere, anytime from the cloud and this is something Mozy already help many customers to do.”
Romantic gestures featured repeatedly in Mozy’s TOP 50 THINGS WE NO LONGER DO AS A RESULT OF TECHNOLOGY
1. Ring the cinema to find out times
2. Going into the travel agents to research a holiday
3. Record things using VHS
4. Dial directory enquiries
5. Use public telephones
6. Book tickets for events over the phone
7. Print photos
8. Put a classified ad in the shop window
9. Ring the speaking clock
10. Carry portable CD players
11. Write handwritten letters
12. Buy disposable cameras
13. Take plenty of change for pay phones
14. Make mix tapes
15. Pay bills at the post office
16. Use an address book
17. Check a map before or during car journey
18. Reverse charges in payphones
19. Go into the bank or building society to conduct your business
20. Buy TV listings
21. Own an encyclopaedia
22. Queue to get car tax in Post Office
23. Develop and send off for photographs
24. Read a hard copy of the Yellow Pages
25. Look up something in dictionary
26. Remember phone numbers/ Have a phone book
27. Watch videos
28. Have pen friends
29. Use a telephone directory
30. Use pagers
31. Fax things
32. Buy CD’s/ Have a CD collection
33. Pay by cheque
34. Make photo albums
35. Watch programmes at the time they are shown
36. Dial 1471 when you get home
37. Warm milk or other hot drinks on stove
38. Try on lots of pairs of shoes on high street
39. Hand wash clothes
40. Advertise in trading papers
41. Send love letters
42. Hand-write essays / school work
43. Buy flowers from a florist
44. Work out how to spell something yourself
45. Keep a personal diary
46. Send post cards
47. Buy newspapers
48. Hang washing out in winter
49. Keep printed bills or bank statements
50. Visit car boot sales










